{"id":6139,"date":"2026-01-15T18:18:17","date_gmt":"2026-01-16T00:18:17","guid":{"rendered":"https:\/\/revistapantalla.com\/?p=6139"},"modified":"2026-01-15T18:24:52","modified_gmt":"2026-01-16T00:24:52","slug":"cadena-de-valor-de-la-industria-preproduccion-produccion-postproduccion-y-distribucion-exhibicion","status":"publish","type":"post","link":"https:\/\/revistapantalla.com\/?p=6139","title":{"rendered":"CADENA de Valor de la Industria: Preproducci\u00f3n, Producci\u00f3n, Postproducci\u00f3n y Distribuci\u00f3n-Exhibici\u00f3n"},"content":{"rendered":"\n<p>Por Jos\u00e9 Antonio Fern\u00e1ndez<\/p>\n\n\n\n<p>Propiamente, la Cadena de Valor de la Industria Audiovisual se puede identificar en cuatro momentos del<\/p>\n\n\n\n<p>proceso: <br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preproducci\u00f3n, guiones y planificaci\u00f3n<br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Producci\u00f3n, rodaje de escenas<br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postproducci\u00f3n<br><br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Distribuci\u00f3n, exhibici\u00f3n para el p\u00fablico<br><br><br><\/li>\n<\/ul>\n\n\n\n<p>S\u00ed hay casos en los que una sola persona o compa\u00f1\u00eda controla los 4 procesos, es el caso por ejemplo de<br><br>TelevisaUnivision, TV Azteca o Imagen Televisi\u00f3n con algunos de sus contenidos.<br><br><br><\/p>\n\n\n\n<p>Las plataformas como Netflix hab\u00edan utilizado el m\u00e9todo de ellos controlar los 4 procesos, sin embargo su<br><br>f\u00f3rmula ha cambiado. Ya no necesariamente su inter\u00e9 es producir todos los contenidos como<\/p>\n\n\n\n<p>propios, hacen trato con casa productoras y socios para la producci\u00f3n con base en acuerdos de <br><br>licenciamiento, adem\u00e1s se han abierto a estrena pel\u00edculas en salas de cine que no son<\/p>\n\n\n\n<p>parte de la plataforma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>hay casos en los que una sola persona o compa\u00f1\u00eda controla los 4 procesos, es el caso por ejemplo de TelevisaUnivision y TV Azteca<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[126,80,110,125,1],"tags":[],"post_folder":[],"class_list":["post-6139","post","type-post","status-publish","format-standard","hentry","category-cine","category-jdrc","category-solo-para-fanaticos","category-television","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/6139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6139"}],"version-history":[{"count":1,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/6139\/revisions"}],"predecessor-version":[{"id":6140,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/6139\/revisions\/6140"}],"wp:attachment":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6139"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_folder&post=6139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}