{"id":5837,"date":"2026-01-03T23:57:53","date_gmt":"2026-01-04T05:57:53","guid":{"rendered":"https:\/\/revistapantalla.com\/?p=5837"},"modified":"2026-01-04T01:00:53","modified_gmt":"2026-01-04T07:00:53","slug":"televisoras-impulsan-el-negocio-de-redes-sociales-y-se-alimentan-de-las-mismas-redes-sociales-2","status":"publish","type":"post","link":"https:\/\/revistapantalla.com\/?p=5837","title":{"rendered":"TELEVISORAS impulsan el negocio de redes sociales y se alimentan de las mismas redes sociales"},"content":{"rendered":"\n<p>Por Luc\u00eda Su\u00e1rez<\/p>\n\n\n\n<p>Cuando iniciamos la Revista TelemundoCine<\/p>\n\n\n\n<p>en 1991 no exist\u00edan las plataformas,<\/p>\n\n\n\n<p>apenas las redes sociales asomaban su<\/p>\n\n\n\n<p>din\u00e1mica.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 2013-2015, con la aparici\u00f3n de<\/li>\n<\/ul>\n\n\n\n<p>Netflix y de forma simult\u00e1nea de los<\/p>\n\n\n\n<p>m\u00f3viles smart (celulares inteligentes),<\/p>\n\n\n\n<p>el modelo del entretenimiento en pantalla<\/p>\n\n\n\n<p>en el hogar cambi\u00f3 para siempre.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lo curioso del caso es que quienes<\/li>\n<\/ul>\n\n\n\n<p>siguen en la punta del negocio son las<\/p>\n\n\n\n<p>televisoras. Se han sabido adaptar sin la<\/p>\n\n\n\n<p>menor duda. <br><br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoy las redes sociales forman<\/li>\n<\/ul>\n\n\n\n<p>parte del ecosistema audiovisual de forma<\/p>\n\n\n\n<p>protag\u00f3nica y las televisoras alimentan y<\/p>\n\n\n\n<p>se alimentan de las redes sociales como<\/p>\n\n\n\n<p>protagonistas de la Nueva Era \/ Mundo<\/p>\n\n\n\n<p>MultiPlataforma.\u00a0\u00a0<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las televisoras son un continuo de<\/li>\n<\/ul>\n\n\n\n<p>contenidos que no exijen b\u00fasquedas por<\/p>\n\n\n\n<p>parte de los espectadores, su apuesta<\/p>\n\n\n\n<p>desde su nacimiento es por el h\u00e1bito que<\/p>\n\n\n\n<p>se conquista por contenidos atractivos.<br><br><\/p>\n\n\n\n<p>\u00a0<strong>Cada canal debe ser fiel a su contenido,<\/strong> lo<\/p>\n\n\n\n<p>que incluye a sus figuras de pantalla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy las redes sociales forman<\/p>\n<p>parte del ecosistema audiovisual de forma<\/p>\n<p>protag\u00f3nica <\/p>\n","protected":false},"author":2,"featured_media":5453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[126,62,110],"tags":[],"post_folder":[],"class_list":["post-5837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cine","category-semanario-pantalla","category-solo-para-fanaticos"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/5837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5837"}],"version-history":[{"count":1,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/5837\/revisions"}],"predecessor-version":[{"id":5838,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/5837\/revisions\/5838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/media\/5453"}],"wp:attachment":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5837"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_folder&post=5837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}