{"id":27801,"date":"2026-07-06T13:45:10","date_gmt":"2026-07-06T19:45:10","guid":{"rendered":"https:\/\/revistapantalla.com\/?p=27801"},"modified":"2026-07-06T13:58:37","modified_gmt":"2026-07-06T19:58:37","slug":"campana-de-la-semana-el-famoso-y-si-si-del-mundial-2026-ya-se-hizo-frase-publicitaria-que-adoptan-grandes-marcas-tambien-vale-traer-la-cancion-jarocha-siquisiri","status":"publish","type":"post","link":"https:\/\/revistapantalla.com\/?p=27801","title":{"rendered":"CAMPA\u00d1A de la Semana: El famoso \u00bfY si\u00a0\u00a0s\u00ed? del Mundial 2026 ya se hizo frase publicitaria que adoptan grandes marcas. Tambi\u00e9n vale traer la canci\u00f3n jarocha El Siquisiri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Por Juan Ibarg\u00fcengoitia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La frase \u00bfY si s\u00ed? tom\u00f3 vuelo y muchas marcas ya la adoptaron, no es frase registrada, es de dominio p\u00fablico. Nadie la podr\u00e1 registrar nunca. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00bfY si s\u00ed? da para todo en la imaginaci\u00f3n, es una frase divertida y optimista, tiene eso que es chispeante. <br><br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La comunidad de creativos siempre atenta al costo de oportunidad, encontr\u00f3 primero en el Pato Merl\u00edn y despu\u00e9s en la frase \u00bfY si s\u00ed?, dos potentes ca\u00f1ones publicitarios que hacen empat\u00eda con millones de personas que entienden su significado. <br><br><\/li>\n\n\n\n<li>\u00bfY si s\u00ed? es una frase ya adoptada por HSBC, Huevos San Juan, AT&amp;T,  Librer\u00edas Gandhi, Adidas, Lego, Volaris y Devlin, entre otras marcas. <br><br><\/li>\n\n\n\n<li>Bonita frase que siempre hay que tener en el horizonte.  <br><br><\/li>\n\n\n\n<li>Pero la frase m\u00e1s famosa de la canci\u00f3n jarocha que tambi\u00e9n la cantan los mariachis, El Siquisiri, sin duda es superior: Ahora s\u00ed, ma\u00f1ana no. <br><br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las televisoras deben sacarle jugo a la frase \u00bfY si s\u00ed?<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campa\u00f1a original de HSBC fue \u00bfY si?<br><br><br>La frase \u00bfY si s\u00ed? naci\u00f3 de la pregunta de un periodista a Efra\u00edn Ju\u00e1rez, cuando le plante\u00f3: \u00bfY si s\u00ed, Pumas es Campe\u00f3n?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La canci\u00f3n jarocha Siquisiri, trae una frase que dice: Ahora s\u00ed, ma\u00f1ana no. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jose Luis Rodriguez EL Puma &quot;El Siquisiri&quot;\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/y35wWIxn_L0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La comunidad de creativos siempre atenta al costo de oportunidad, encontr\u00f3 primero en el Pato Merl\u00edn y despu\u00e9s en la frase \u00bfY si s\u00ed?, dos potentes ca\u00f1ones publicitarios que hacen empat\u00eda con millones de personas que entienden su significado.<\/p>\n","protected":false},"author":2,"featured_media":27802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[174,62,110,1],"tags":[],"class_list":["post-27801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo-publicitario","category-semanario-pantalla","category-solo-para-fanaticos","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/27801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27801"}],"version-history":[{"count":2,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/27801\/revisions"}],"predecessor-version":[{"id":27805,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/posts\/27801\/revisions\/27805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=\/wp\/v2\/media\/27802"}],"wp:attachment":[{"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapantalla.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}